Email Marketing Workshop - Wednesday, April 5th; 6pm-8pm

You know we *love* Instagram™ butttt we also know that Instagram™ isn’t everyone’s love language. Things are changing. Less engagement, more frustration.

And while Instagram™ is still an incredibly effective piece of your marketing strategy — it shouldn’t be the only piece.

And that’s where email marketing comes in 🤗

Email marketing is a powerful tool in your marketing toolbox:

• 72% of customers prefer email as their main channel for business communication.

• Email is 40 times as effective as both Twitter and Facebook combined at acquiring new customers.

• Email marketing ROI is 4200% ($42 for every $1 spent).

• Marketing and advertising emails influence the buying decision of 50.7% of customers.

So, to summarize. Email marketing = 🤑

The question is how do you collect those email addresses and, once you have them, what the heck do you do next?

In this Email Marketing Workshop, a 2-hour live workshop, social media expert, Kat Tepylo Murphy, will walk you through how to create an effective email marketing strategy with confidence. You’ll learn:

• Which platform to use

• Important rules you need to know

• How to get setup

• Mailing frequency

• Content ideas

• How to grow your list

• Freebies and opt-in options

• How email marketing supports your social media content and more

The details:

383 Water Street, downtown Peterborough.

Wednesday, April 5th; 6pm-8pm

$45/person 

*Tickets are workshop-specific and non-refundable, but can be transferred to a friend in the event of unanticipated circumstances. 

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