about us

Watson & Lou was brought together and inspired by the Peterborough Community. Literally. Original co-founders, Erin Ebenbauer (nee: Watson) and Anna Eidt, met through a local entrepreneurial contest and basked in their mutual love for contemporary art and design. After 5 successful years in business Anna decided to return to her roots in music education leaving Erin at the helm of Watson & Lou in August 2022. 

Watson & Lou’s objective is to host a dynamic, beautiful, creative shop that helps local artists and makers reach a wider audience, that invites people to try new artsy skills, and that helps everyone find the perfect, special, unique thing to brighten someone's day while also investing in the local creative community.

We are beyond fortunate to have access to such a wonderful spread of local talent, with over 70% of our suppliers producing right here in Nogojiwanong | Peterborough. We hope you will love their work as much as we do.  

Erin (she/her)

Erin Ebenbauer; Owner of Watson & Lou


Loves art, travel, caesars, good conversation, and above all, she loves her three adorable little rugrats and husband. With an impressive résumé in the service industry and extensive administrative and managerial experience in entertainment, Erin spent her pre-Watson & Lou career hoarding a massive collection of kick-ass skills. She loves downtown Peterborough, and is proud of her role in helping to maintain a welcoming, eclectic shop in a city already bursting with creativity.



our mission

We believe that the arts are an indispensable part of what makes healthy people and healthy communities, and that everyone has the capacity for creativity. We also believe that the movement to shop local, treasure handmade goods, and do-it-yourself is not just a hipster fad: it's the way of the past, and also the way of the future. 


With the evermore pressing need for environmentally sustainable practices, we want to encourage you to buy less, buy better, and buy in a way that celebrates and invests in your local economy. Beyond supporting smart consumers, we aim to foster opportunities for the learning and teaching of creative skills to make useful things that bring you joy, and help us lessen our environmental impact at the same time. 

Thank you for supporting local!